(NEXSTAR) – The Oscar Mayer Wienermobile — perhaps the most accurately named vehicle in the history of transportation — is getting a new name for the first time since its debut in 1936.

The company’s fleet of sausage-shaped cars will henceforth be known as “Frankmobiles” to bring attention to a new recipe for All Beef Franks, according to Oscar Mayer.

“Debuting this week, the fleet of six vehicles feature bun-derful new elements, including saucy exterior decals, Frank Whistles (formerly Wiener Whistles) and a newly renamed class of Hotdoggers behind the wheel — now known as Frankfurters,” the company wrote in a press release.

The full article is available at ozarksfirst.com.