(NEXSTAR) — News of Chick-fil-A having vice president of Diversity, Equity, & Inclusion (DEI) has some conservative groups calling for a boycott.

The fast food giant has been a favorite among many over the years, due in large part to its religious roots and sporadic financial support of anti-LGBTQ organizations, but a previous announcement of Erick McReynolds, VP, DEI, who has been with the company’s DEI segment since 2020, has some claiming the company has “gone woke.”

It’s unclear why news of Chick-fil-A’s previous DEI initiatives took off on social media Tuesday, though it may possibly be due to several viral posts.

Loosely defined, DEI is a variable set of principles that organizations and companies are increasingly incorporating in their work environments. As explained by job resource outlet Indeed, DEI “is often used to describe the programs and initiatives a company has in place to improve those areas.”

The full article is available at ozarksfirst.com.